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Network marketing was the subject of the Central speech at the Small Business Bureau’s annual convention a just a few years ago. Bank mangers have started saying, calmly, “A networking company — oh yes, we have a few clients who do that, which one have you joined?” Instead of calling for the divisional manger to exorcise you before you unwittingly became entangled with the economic equivalent of Sadam Hussein. In America in the 1980s homosexuals, who were tired of prejudice, decided to start a campaign to show the American economy just how much of the money in circulation passed through their businesses or was generated by their efforts. They stamped their money with a small pink triangle (a sort of pyramid-shaped thingy!) and called it The Pink Dollar. Within months, 10% of the US currency and as high as 18% in some states was stamped with the triangle. I feel that networkers suffer from prejudice as well. I wonder if it’s time we stamped a networking pound? We could design a stamp with one of those old-fashioned 3x3 or 5x5 matrices on it. Perhaps one of the problems our industry has is that we aren’t terribly good at generic self-promotion. There are too few people prepared to stand up and be counted but when we do it works. My bank manager, for example, told me the other day that one of her larger business clients has just expanded his business — into networking. He obviously expected some criticism when he told her this. But he didn’t get it. You see, she’s watched several networkers accounts perform very satisfactorily for quite a few years now. Knowledge often defeats prejudice doesn’t it? If you’ve been in networking yourself for any length of time, I’m sure you follow my thought processes on all of this. So that leaves two last questions really doesn’t it? If our government believes that a figure as tiny as 100,000 businesses signing up for their New Deal really constitutes “a revolution” -- when will they acknowledge the total paradigm shift created by over 20 million networking businesses world-wide and the effect that their multi-multi-billion dollar annual turnover has, not just on our own small island, but on the global economy? And, what colour shall we make that stamp?
This article was originally published under the title “Is networking the next tiger economy” in the UK Budget
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